A Daredevil story: How a rookie Kannada film team excelled in promotions

Necessity is the mother of all invention. Director Shashank Soghal and his team were halfway through their dream project when the pandemic struck in 2020. The software engineer-turned-filmmaker was anxious about his debut venture as he hadn’t even announced the project. Thus was born a unique marketing campaign for the crowd-funded Daredevil Musthafa, the Kannada film which is making waves since its release on May 19. The film, set in the 70s, is an entertaining college drama that offers a message of unity amidst the backdrop of communal conflict.

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