It’s a rare and big achievement for a film to manage to run in theatre for 50 days non-stop, with so many releases competing for screens each week. The theatrical business has become hardly a 2-3 weeks affair, of late.

The fact that Nata Simham Nandamuri Balakrishna’s Veera Simha Reddy completed 50 day run in cinemas shows that audiences irrespective of competition always support good content films that have elements for all sections. The movie attained the feat in 23 direct and 54 shifting theatres. This has turned out to be the highest-grosser for Balakrishna.