The huge anticipation, curiosity and buzz surrounding filmmaker Radha Krishna Kumar’s latest release ‘Radhe Shyam’ has certainly made it one of the most profitable ventures for the makers of the magnum opus, even before its grand release.

The humongous craze for the movie has resulted into it making huge money from its non-theatrical rights including satellite, digital and music. The love story with a twist has fetched its makers a whopping amount before it hit the screens.